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Gerald Marshall

Gerald Marshall
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Recent Posts

Spam Traps. Ouch!

Posted by Gerald Marshall on Aug 15, 2017 10:04:16 AM

Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk?

If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a bad thing to send an email to one. But are you fully prepared to protect your ESP from the dangers of a spam trap, since it will be one of your customers who quite literally falls into the spam trap and brings negative consequences to you and your business?

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Topics: Email Deliverability

Why Not Use Purchased Lists?

Posted by Gerald Marshall on Aug 11, 2017 11:59:42 AM

9 Reasons to Avoid Purchased Email Lists Like the Plague

If you want a surefire way to undo all of the hard work you’ve put into building a solid sender reputation, if you want to smear that reputation and get labeled a spammer, if you want to annoy thousands of people with a simple click of the mouse and do irreparable damage to your brand, then by all means, buy an email list!

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