Freemium. Yes, freemium. It seems like an unlikely path for a market-proven product after years of helping world-class email senders build abuse prevention systems, but that’s exactly what we’re

How To Score a Risky Email List With BlackBox

Have you ever had a customer wanting to use your email marketing platform and you weren’t quite sure of their intent or their savviness of the nuances of

This is the third year we have collected and curated email marketing predictions. It looks as if it's the year of the platform, the emails sent, and the details/design of their content.

The top 4

Fall is in full swing and the clocks are rolled back! That means we’re now raking leaves, pruning bushes and cleaning out closets of old clothes as we switch to warmer, more relevant outfits. Email

Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk?

If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a

9 Reasons to Avoid Purchased Email Lists Like the Plague

If you want a surefire way to undo all of the hard work you’ve put into building a solid sender reputation, if you want to smear that