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Gerald Marshall

Gerald Marshall
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Recent Posts

Email Blacklisted? What you need to know

Posted by Gerald Marshall on Sep 11, 2018 9:37:02 AM

Email blacklisted. What now?

Email blacklists are not necessarily a bad thing. I know that's hard to believe if your domain or IP is listed and your email campaigns can't make it out the door. Did you know that almost 85% of the email sent is spam and most of this is stopped by blacklists? Now that's the bigger picture.

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Hacked Emails Affect on Deliverability

Posted by Gerald Marshall on Jul 18, 2018 3:53:36 PM

Data breaches happen everyday

While we have all been diligently working to protect the privacy of European customers, data breaches have continued to happen. According to, 2018 is the worst year so far. Here's a small sampling.

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Topics: Email Deliverability

BlackBox Adds Freemium Plan to Help Improve Email List Scoring for All

Posted by Gerald Marshall on Apr 30, 2018 2:04:49 PM

Freemium. Yes, freemium. It seems like an unlikely path for a market-proven product after years of helping world-class email senders build abuse prevention systems, but that’s exactly what we’re doing. Success is sweeter when shared with others, so we are letting customers use our product for free!

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Is your customer email list good or bad?

Posted by Gerald Marshall on Mar 16, 2018 2:39:03 PM

How To Score a Risky Email List With BlackBox

Have you ever had a customer wanting to use your email marketing platform and you weren’t quite sure of their intent or their savviness of the nuances of email marketing? Can their data put your system in a lurch and harm your reputation? BlackBox is the one unique data set that allows you to determine just that, before your customer ever mails.

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A Curated Look at 2018 Email Marketing Predictions

Posted by Gerald Marshall on Jan 30, 2018 11:03:01 AM

This is the third year we have collected and curated email marketing predictions. It looks as if it's the year of the platform, the emails sent, and the details/design of their content.

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Posted by Gerald Marshall on Nov 7, 2017 2:46:59 PM

Fall is in full swing and the clocks are rolled back! That means we’re now raking leaves, pruning bushes and cleaning out closets of old clothes as we switch to warmer, more relevant outfits. You and all email marketers should be doing the same tasks before sending Black Friday, Cyber Monday, and Holiday email campaigns.

That’s right: It’s time to for the Autumnal cleaning of your email lists!

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Spam Traps

Posted by Gerald Marshall on Aug 15, 2017 10:04:16 AM

Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk?

If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a bad thing to send an email to one. But are you fully prepared to protect your ESP from the dangers of a spam trap, since it will be one of your customers who quite literally falls into the spam trap and brings negative consequences to you and your business?

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Why Not Use Purchased Lists?

Posted by Gerald Marshall on Aug 11, 2017 11:59:42 AM

9 Reasons to Avoid Purchased Email Lists Like the Plague

If you want a surefire way to undo all of the hard work you’ve put into building a solid sender reputation, if you want to smear that reputation and get labeled a spammer, if you want to annoy thousands of people with a simple click of the mouse and do irreparable damage to your brand, then by all means, buy an email list!

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